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Unlock a Better, Stronger Practice

PracticeKeys

No chiropractor should buy blind, sell short, or figure it out alone. We give you honest answers about how a practice is actually funtioning and a clear plan for what to do next.

Our Why, A quick word from Dr. Zach

Why I built this

I own two clinics currently. I've bought practices and sold them. I've hired team members, managed associates, and sat in the owner's chair through the good months and the hard ones. I know the work that goes into success.I've made my share of mistakes though.
I sold a clinic for less than it was worth. I overpaid for another one because nobody was in my corner telling me the truth. And I've have months that I just barely made it. Those mistakes cost me real money and real stress. And they didn't have to happen.Here's what I learned: most doctors are really good at taking care of patients. But nobody teaches us how to run a business. We graduate with a degree and a dream and zero training on what actually makes a practice work.
That's not your fault. But it is your problem.So I built PracticeKeys because I needed it. I needed something that would cut through the noise, tell me exactly what was working and what wasn't, and give me a clear place to start. Not more advice. Not another course. Just honest answers. I know what it feels like to work hard and still feel stuck.That's exactly why I'm doing this. Not to sell you something. To give you what I wish someone had given me. To help you truly understand your practice.

Who We Serve

Three moments. One guide.

PracticeKeys serves chiropractors at every transition point in practice ownership. Buyers become owners. Owners eventually become sellers. We're in your corner at every step.

★ Primary

The New Owner

The deal is done. The ink is dry. Now you're standing in a practice that technically belongs to you — and you have no idea what to touch first.

  • Clinically strong, operationally lost
  • Scared of changing too much — or not enough
  • No mentor with nothing to gain
  • Needs to know: what do I do first?
Secondary

The Buyer

You've found a practice. You need to know if the numbers are real and the price is actually fair — before you sign anything.

  • Doesn't know if the ask is justified
  • Everyone in the room has a stake in closing
  • Needs someone actually on their side
  • Wants to negotiate from a position of knowledge
Tertiary

The Seller

You built something real over decades. Now you need to know what it's actually worth — and how to get it buyer-ready before you list.

  • Worried about leaving money on the table
  • Practice too dependent on them personally
  • Wants to find the right buyer, not just a buyer
  • Needs honesty about what needs to change

Introduction

Welcome to PracticeKeys

Most chiropractors are great at taking care of patients. Running a practice is a different skill and nobody teaches it.We fix that.PracticeKeys grades your practice across 36 metrics and tells you exactly what to fix first. Clear grades. Real answers. A starting point you can actually use.

Stop Guessing. Start Here

How It Works

Clear answers. Clear next steps.

We don't hand you a pile of data and leave you guessing. Here's exactly what happens when you work with PracticeKeys.

01

You give us your practice data

We look at the real numbers — financials, patient metrics, operations, team, and growth. No surface-level summaries.

02

We grade 36 metrics A through F

Every metric gets a real grade across five categories. No vague feedback. No hollow ratings. Just clear, honest scores.

03

You get a prioritized action list

We tell you exactly what to fix first — and why. So you stop guessing and start moving with confidence.

04

Recommended: Build it out with coaching

For clients ready to act on what they find, 6-month coaching turns the report into real change — with someone in your corner the whole way.

The Practice Grade Report

A comprehensive evaluation of 36 practice metrics — graded A through F. For buyers who need to know if a deal is worth doing. For new owners who need to know where to start. For sellers who need to know what to fix before listing. Same report, different moment.

Financial Health
Revenue, collections, overhead, margins, cash flow
Patient-Based Health
New patients, retention, visit frequency, lifetime value
Risk & Transition
Owner dependency, key-person risk, transition readiness
Operations
Scheduling, team performance, systems, workflow
Growth & Stability
Marketing, referrals, long-term growth trajectory
$299
$899
One-time. No commitment. No contract.
Get My Grade Report
PracticeKeysPage 1 of 5
Category 01
Financial Health
Revenue GrowthB
Collections RateA
Overhead RatioC
Profit MarginB
Cash Flow StabilityA
Confidential — Practice Grade Report
PracticeKeysPage 2 of 5
Category 02
Patient-Based Health
New Patient VolumeD
Retention RateB
Visit FrequencyC
Lifetime ValueB
Referral RateC
Confidential — Practice Grade Report
PracticeKeysSummary
Overall Score
Practice Health Report
Financial HealthB
Patient HealthC
OperationsA
Risk & TransitionC
Growth & StabilityB
Confidential — Practice Grade Report
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The 6-Month Coaching Program

The report tells you where the problems are. Coaching is how you actually fix them — with someone in your corner the whole way through. Every coaching client starts with the grade report. That becomes the roadmap for everything that follows.

What You Build in 6 Months
A Clear Vision for Your Practice and Life — Using the Freedom Framework, define what your ideal practice actually looks like.
Leadership Through the G.R.O.W. Method — Step fully into the role of owner and leader instead of overwhelmed provider.
A Simple Weekly Practice Scoreboard — Know the numbers that matter so you can lead with clarity and confidence.
A Schedule Designed for Freedom and Growth — Optimize doctor time, patient flow, and team roles.
Core Practice Systems That Reduce Daily Chaos — Documented processes that make the practice run smoother.
Defined Roles and Scorecards for Your Team — Everyone knows their responsibilities and what success looks like.
A Consistent New Patient Growth Strategy — Build predictable patient flow without gimmicks or constant hustle.
A Weekly Leadership Rhythm Using the G.R.O.W. Standard — Keep your team aligned, accountable, and moving forward.
A Practice That Runs With Less Stress and More Control — More structure, fewer fires, and better decision-making.
A Re-Graded Practice Report at Month 6 — See measurable improvement in leadership, systems, and growth.
Format
12 sessions over 6 months. Every two weeks. Fully remote, one-on-one. No group calls. No recorded courses. Just focused work on your specific practice.
Who It's For
New owners who need a clear roadmap through their first year. Buyers who want to hit the ground running after closing. Any practice owner whose grade report revealed problems they're ready to fix.
How It Starts
Every coaching client starts with the grade report. Not a rule — just how it works. You can't build a plan without knowing where you stand.
$6,997
Full 6-month program · 12 sessions · Fully remote
Or $2,997 today, then two payments of $2,000 at month 2 and month 4.
Apply for Coaching
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Is This Right for You?

PracticeKeys is for some people.
And it's not for others.

This is for you if...

  • You care about your practice and want it to grow
  • You're willing to look at real numbers, even if they're uncomfortable
  • You want to understand your business, not just run it
  • You're a buyer who needs a second opinion before signing
  • You're a seller who wants to exit at maximum value
  • You're tired of guessing and ready for a clear plan

This is not for you if...

  • You don't want honest feedback — even if it stings
  • You're looking for magic shortcuts or 30-day transformations
  • You won't look at your numbers or share real data
  • You want someone to validate a bad deal, not call it out

Who's Behind This?

Hi, I'm Dr. Zach Bergman. I'm a chiropractor, business owner, and coach. I own multiple clinics, I've bought and sold practices, and I've managed teams of associates. I've been in your chair—staring at reports that don't make sense, wondering why some months crush and others don't. That's exactly why I built this system. Because I needed it too.

© PracticeKeys. All rights reserved.
Email: [email protected]

Thank you

With PracticeKeys, you get simple steps, clear answers, and tools that help your clinic grow — without stress.If you don't hear from us within five business days, please email [email protected].